Conversion marketing takes place when the customer realizes the intended action of the marketer. The conversion optimization is a part of this process which promotes the internet business. Yahoo store seo utilizes the concept when the customers are looking for a particular page with a keyword they can necessarily provide the information. A yahoo store does not take the help of any keywords. A person needs to change the RTML templates so that the specified search is made. The process might be lengthy in nature but it can be a good prospect by encouraging business to your website. Search can be made in very authentic way to get the best result.